Tool 5: Expanding the Campaign’s Reach

Various tools in this Toolkit guide you through ways that you can reach out to specific stakeholders with in-depth messages that make the case for Included. Supported. Empowered. But sometimes, you can invite others to get involved without a lot of effort. This tool offers a checklist of items you can do to deepen your engagement, and each item on the list is something you can invite your friends, family members and colleagues to do as well.

In This Section

  • Included. Supported. Empowered. engagement checklist
  • Related resources

The checklist below includes low-effort, high-impact ways of advancing the mission of Included. Supported. Empowered. Make sure you’ve completed each item on the checklist, and then invite your friends, family members and colleagues to do the same. Be sure to check out the Related Resources section that follows for helpful resources that can aid your effort to make everyone in your network supports this powerful initiative.

For Everyone

✓ Like the campaign on Facebook at
✓ Follow the campaign on Twitter at
✓ Sign up to receive email updates from the campaign at
✓ Send an email inviting your friends, family members and colleagues to join the campaign. See Related Resources below for a template you can use to send the invitation.
✓ Watch and share videos on the campaign YouTube page.
✓ Read and share one or more of the stories on the campaign website at
✓ Submit your own story by emailing us at If you’re not sure where to start, check out Tool 3 (Identifying & Developing Your Story), which outlines ways to craft stories and offers information about how we can support your efforts.
✓ Chip in to support our efforts by making a donation—even a small amount helps!

Bonus Checklist for I/DD Providers & State Associations

✓ Invite your staff, the individuals you serve and their family members to join the campaign. See Related Resources below for a template you can use to send the invitation.
✓ Consider making a contribution to the campaign on your organization’s behalf. Learn more about sponsorship opportunities.
✓ Invite a member of the Included. Supported. Empowered. team to present at an upcoming board meeting, committee meeting or annual conference that your agency or association is hosting. Email to learn more or extend an invitation.

    • Inviting Your Networks to Join the Campaign: This sample email copy can be adapted to invite your colleagues, friends, family members, the individuals you support and anyone else to join the campaign.
    • Sponsorship Kit: If your organization or an organization with which you partner is interested in sustaining this this three-year public awareness initiative, please consider becoming a sponsor. To get started, visit; on that page, you’ll find a button that allows you to download the Sponsorship Kit. If you have questions, don’t hesitate to reach out!

Need Assistance Using This Tool?

Get in touch! Reach out today by emailing or by calling 703.535.7850, ext. 100.